How did you get your start?

Well, I guess I got my start by just going for it. Working my way up in a larger company was never an option for me; I’m just too stubborn and independent for that kind of dynamic. I never worked for another designer or even had an apprenticeship. I had to make my own opportunities and learn the in’s and out’s and up’s and down’s of the business by trial and error (emphasis on the error!!). Getting my line started was all about going full steam ahead with my ideas and my passion and not having to conform to contributing to someone else’s vision. So I guess you could say I got my start in jewelry by mixing a healthy amount of faith with drive and stubborn tunnel vision!

Sprawling Hibiscus Necklace in Gold : $85.00

Do you have any formal training?

Yes, I actually went to college for this! I attended The Fashion Institute of Technology in New York City and studied in the Jewelry Design program.

When and why did you create your business?

I started my line in the Spring of 2005 while I was still in school, but at that time it was much more of a side gig where I could have a little fun and make a bit of money. In the spring of 2006 I got serious about creating a definitive style and brand with my jewelry. I started my business basically because I NEEDED to. I am a very creative person and I might even have a twinge of A.D.D. so a regular 9-5 type of job was just not in the cards for me. I’ve always had the desire to work for myself so when I got into jewelry it was only natural for my obsession to also turn into my profession!

Has it changed at all since you began? How?

I’d say it’s changed in the sense that as time goes on I am more of a business professional/artisan than just an artist. I’m more focused on branding now. The longer I do this the more I see the importance of being professional, presenting myself and my jewelry as something more than just my artsy hobby but as a legitimate and desirable product for those who are looking for something besides what you can find in a mall kiosk. My style is always evolving as well, as I get older I think my designs have become more refined and focused than they were when I was just starting out.

What is the best part of running your own business?

Having to only answer to myself and having the creative freedom to put my energy into something I believe in. I also love making my own hours! I don’t know if I could ever adjust to a typical 9-5 job at this point!

Flowering Palm Necklace in Silver : $85.00

And the worst?

Well, when you work from home, you never leave work! I never really have a true day off; I’m always doing something related to my jewelry. I also do my own finances, and I am not a math girl so that is one thing that I absolutely loathe, but it is a necessary evil I suppose!

You create so many wonderful pieces. Where does your inspiration come from?

I take most of my inspiration from nature. It always comes back to organic flowing lines and images from nature. I love fashion but I am not really interested in incorporating trends into my designs. I love to people watch as well and I will often get inspired by a person walking down the street, their style, their body language. I kind of start to create this background story and then think “ok, what kind of music does she like, where is she going…etc, etc, etc. For me, it’s all about injecting personality and originality into every design I do, even if it is something really simple, I want it to reflect my point of view.

Who is your favorite indie designer?

I got to be honest here and say…I don’t really have one! I am a very eclectic person so I’m really open to checking out all indie designers and supporting them when I can. I really love sass & bide though and I do have a soft spot in my heart for Botkier handbags.

What was your most recent indie buy?

I just bought an awesomely fun pillow from Miso! It is a black and white poppy seed throw pillow and it’s now a part of a black and white themed office/guestroom I have at home! I absolutely love it! All of Miso’s home decor items are great and really wonderfully crafted!

Teardrop Scrolls Necklace in Gold : $75.00

What one thing couldn’t you live without?

I couldn’t live without my Mac Laptop! It is my lifeline! I feel like I’m on it 24/7 answering emails and researching suppliers and websites. I also couldn’t live without my little miniature Dachshund, “Mel”, she is my baby!

What music/books/magazines are you into right now?

Oh no, a music question! I am a music freak so this could easily become a list of 75 artists! But right now I’m really into The Raconteurs, Sufjan Stevens and old school Billy Joel (my guilty pleasure!)

What advice would you give to other designers that are just starting out?

I would say, listen to your heart! That sounds so cliché but really, you know best where it is you want to be and how you want to get there. Don’t let too many people cloud your vision as an artist. It’s easy to let others opinions warp your point of view. Design for yourself first and worry about people’s opinions later. Also, embrace your fellow indie designers! It’s not all about competition and money; you need to be open to networking and trading tips and ideas with designers in your niche. Some of the most valuable relationships I have in relation to my business are with other indie jewelry designers, or indie designers in general. Being able to bounce ideas off someone who has walked in your shoes is worth its weight in gold. Be willing to help people out, it’s good karma. And again, don’t get all wrapped up in being ruthlessly competitive with other designers, it doesn’t paint a pretty picture of you or your business.

Where do you hope you/your business will be in 5 years?

In 5 years I’d love to see A.N. Original expand into stores across the United States and worldwide! I’d love to see my line getting press regularly. I’d like to see my Internet sales increase as well. My goal is to solidify my place in the jewelry industry. Does that mean I want a distribution deal with Macy’s? No, not really, I like to do things on my own terms and I’m looking to really make a name for myself without sacrificing my point of view, my ideals or my soul! I’d love to branch out into some other accessories in the future but can’t even begin to think about that right now! I want to continue to improve my skills and evolve stylistically.

Surrounded Lotus Earrings in Silver : $129.00

Do you have any new projects on the horizon?

Just working on possible press opportunities and constantly working on new designs to keep my line fresh and exciting! I’d love to hook up with some musicians on some cross promotional deals as I have done in the past, anytime I can mix jewelry and music I totally jump on the chance to do so!

What’s the best piece of advice you’ve ever received regarding your business?

The best piece of advice I’ve ever received regarding my business and my jewelry was from a former professor of mine at F.I.T., Chie Terratani. He would always say, “Don’t rush.” He is a man of few words, but he is always right. That seems like such a simple concept, and it is, but it’s infinitely important. I apply his “don’t rush” philosophy to my designing, to my metalwork, to growing my business, and everything else. It’s not a race to the finish, and it’s really not about how fast I can achieve success, it’s more about putting everything you can into something you love and allowing yourself the time to grow and hone your skills. Quality not quantity.

www.anoriginaljewelry.com

p.s. Don’t forget to enter to win our contest where you can win your very own Surrounded Lotus Necklace by A.N. Original Jewelry!

How did you get your start?

I’ve been crafting in general all of my life, and in the last few years have targeted my focus on jewelry design after taking some classes at the local bead shop. Afterwards, a friend of mine started up a beading group, and it’s really helped me to grow and nurture my interest in designing pieces that everyone can enjoy.

Blomstra Necklace : $74.00

Do you have any formal training?

Nothing too formal. I’ve always had an appetite and eye for design in general. With the jewelry design, I’ve taken more classes at the local bead shop to learn techniques and also teach myself through trial and error with books and tutorials. It’s a constantly evolving process, in the next few months I’m going to be learning silver fusing and hope to expand on that and incorporate it into my designs. I plan to be learning my entire life, and intend on doing metalsmithing and lapidary work within the next five years.

When and why did you create your business?

I created Liebling Designs in April of 2008. Once I strung my first necklace (even though it was horribly ugly) I was hooked. I’ve been driven by the fact that when jewelry shopping, I can never find exactly what I want for a reasonable price. Through making jewelry for myself and simply wearing it around, I’ve received multitudes of compliments from friends and even strangers and realized that I could have a future in doing what I love. It’s the perfect marriage of my passion for fashion and design, with my desire to innovate and create new and interesting pieces that are affordable for people.

Has it changed at all since you began? How?

It’s hard to believe it could have changed much in three months, but yes it has. At first, I was simply playing around and testing the waters, seeing if my items would sell on Etsy. As soon as I made my first sale, I quickly realized I was all wrong where I was placing value. I was thinking it would be nice to have extra cash, but suddenly that changed to a feeling of “Wow! Someone likes my jewelry!” and the high that came from that far surpassed any monetary gain. This shift made me serious about Liebling as a business, as something I could mold into my life’s work. As a result, I’ve come up with a business plan and have also really tightened up my style. I’d like to offer eclectic jewelry, but with a distinct style to it and I think that is showing up more and more in my work.

What is the best part of running your own business?

The excitement of gaining momentum and the independence that comes along with it. It’s an amazing feeling to be working hard doing something I love instead of working hard doing something that will simply pay the bills. I’m thrilled about turning my passion into my livelihood.

Petra Necklace : $31.00

and the worst?

All the anxieties that come along with being a new designer. Am I spening my marketing dollars in the right place? Is it me, or is it the economy? Am I good enough? I haven’t made a sale in a little while, what can I do to change that? Also, starting up is hard work, much more goes into it than meets the eye.

You create so many wonderful pieces. Where does your inspiration come from?

Everywhere I look. Sometimes, modern architecture. Other times, museum pieces or artwork. Fashion, color schemes, and eras. Geometry, rose gardens. The inspiration is limitless. I say everywhere because as a creative person, I’m always thinking about design, I’m always seeing patterns and color schemes all around me and try my best to capture moods and moments in my designs. Music is also a heavy influence.

Who is your favorite indie designer?

Oh wow. There are so many. If I have to choose just one it will have to be Stefanie Japel, author of “Fitted Knits“. I learned to knit this past winter and adore her designs, plus I really admire her for designing knitting patterns with some modern flair, and just love how most of the patterns are knit in the round.

What was your most recent indie buy?

I purchased a cute little wristlet from CharmDesign. It’s a darling floral design in purple, orange and yellow. Perfect little bag for my ID, cell phone, sunglasses and lip gloss. I adore it!

Le Cirque Earrings : $21.00

What one thing couldn’t you live without?

Music. I’d be a very sad girl without my music. And chapstick.

What music/books/magazines are you into right now?

For music, some of my favorites are Tom Waits, Nellie McKay (love!), New Pornographers, Arcade Fire, My Morning Jacket, TVOTR. I’m liking the new Beck album and the new Coldplay right now too. Books, I read everything, my favorite author is Tom Robbins. This summer I haven’t been reading as much as normal because Liebling is how I spend my free time in most cases. Magazines, I like Rolling Stone and Mojo but don’t have any subscriptions or anything. I also like fashion magazines like Vogue.

What advice would you give to other designers that are just starting out?

My best advice would be to choose your business name very very wisely. It’s no fun to change it midswing. Also, lay the groundwork before you start selling your items and come up with a clear business plan so you can go into it with a clear path. I’ve wasted a lot of time and a little money on jumping into things without a focused plan. Also, relax and have confidence in your work and don’t undervalue it.

Where do you hope you/your business will be in 5 years?

In five years, I plan to be able to quit my day job and focus on Liebling full time. I hope to have a dedicated studio of my own outside of our flat, and hope to have my line picked up by some major retailers.

Victoriana Necklace : $36.00

Do you have any new projects on the horizon?

I’m going to be doing some work with shrink plastic, and will be adding a line of affordable modern pendants to my collection. Also, we’ll see if the silver fusing class results in new inspirations, I’m really excited about manipulating metal and forming my own beads and pendants this way.

What’s the best piece of advice you’ve ever received regarding your business?

The singlemost best piece of advice is to have a business plan. I know I keep saying it, but if you are going to be serious about making your dream a reality you should have a solid plan in place where your goals will come from. It doesn’t have to be elaborate, but know where you want to go and how you will get there or you will waste a lot of time. There are some wonderful free resources for small businesses out there, use them! Aside from that, my hubby telling me to “Go for it!” was an awesome push in the right direction!

LieblingDesigns.etsy.com

How did you get your start?

Well and truly from the start! I have always been creative from the word go probably because of an overactive imagination. I was a total tomboy and not afraid to get mucky. I always loved art and drawing at school, a picture is worth a 1000 words the teachers would say.

Russian Dolls Bag : £28.00

Do you have any formal training?

I did fine art and textiles at college (A-Level) but thats about it. After that I didn’t do any creative projects for a long time, just little bits here and there.

When and why did you create your business?

I was actually working on another online shop and I was always so in awe of all the stock I’d get it. I used to daydream about designing my own line of bags and accessories. October last year I kept getting ideas and drawing loads and loads of pictures that I thought would look cute on bags and things. So I took the plunge and started working on it and by May this year my little online boutique was open for business.

Has it changed at all since you began? How?

Well its all just the beginning still so I’m really excited about future prospects. It’s very thrilling and amazing.

What is the best part of running your own business?

Being your own boss and being as creative as you like!

and the worst?

I’m loving it all but I would say paperwork. You also have to be prepared to have no free time and to accept that you may not be making huge profits to begin with.

I Love Tea Brooch : £6.50

You create so many wonderful pieces. Where does your inspiration come from?

Thank you. Things just jump out at me at me most the time, or they just click in my head. I’m always inspired by my childhood toys and memories, and food! lol! I love adding the blushing cheeks and winking eyes to everyday things like a tea cup or cake and it adds cuteness instantly. They are my little blushing buddies.

I also love nostalgic pieces you find at carboots or odd little shops. I’m working on some lovely fairytale and circus designs at the moment.

Who is your favorite indie designer?

There are so many talented designers and makers out there……..

I love Lynda Lye, creator of the Little Odd Forest Boutique. Her notions are very similar to my ideas, just whimsical quirky oddities that make you smile.

What was your most recent indie buy?

I bought this lovely handmade unicorn necklace from etsy. Etsy is a minefield of wonderfull bits and bobs.

Billie Fawn Cosmetic Bag : £12.00

What one thing couldn’t you live without?

Materialisticly it would have to be………my toothbrush (+ paste), ooh that was hard, so many things were flashing through my mind ha!

What music/books/magazines are you into right now?

ooh ok Music, I love the Tings Tings right now. I always love listening to movie soundtracks like Practical Magic or something. Love love David Bowie and the music in Juno.

Books would have to be Harry Potter! haha, and I like books by James Herbert and occasionally some chic lit. I also like looking at crafty books.

I’m trying to cut down on magazines but I’m partial to a bit of Glamour!

What advice would you give to other designers that are just starting out?

Go for it! and promote promote promote. Most of all believe in yourself and remember why you wanted to do it in the first place. You also have to love what you do as there is a lot of hard work and long ours involved.

Where do you hope you/your business will be in 5 years?

I would like to have a whole range of goods for fashion and home. I’ already working on some clothing designs and some interior pieces. I would also like to open a little boutique in London or Brighton or somewhere funky.

Bettie Biscuit Wallet : £16.00

Do you have any new projects on the horizon?

I have some weekend bags, clutch bags, coin purses, pocket mirrors designs in the making…… watch this space.

What’s the best piece of advice you’ve ever received regarding your business?

The best thing for me was that I had family and friends who rooted me on and believed in me. So I would say believe you can do it and get yourself out there as much as possible.

www.kategarey.com

How did you get your start?

I started when I was pregnant with my son. I got really into handmade body products, then rediscovered glycerin soapmaking. It suits my need for instant results and creativity!

Neopolitan Soapsicle : $8.00

Do you have any formal training?

No. I just goofed around until I started figuring things out. I got a book once but it was pretty basic.

When and why did you create your business?

In February 2006 I launched a website, but then discovered Etsy which is where I did all of my business until just recently. Etsy was so much fun!

Has it changed at all since you began? How?

Oh my gosh - it’s always changing! I added a shopping cart to my own site a couple of months ago and pulled out of Etsy to try to simplify my life a bit. I’m a WAHM with 2 kids and the feverish pace of Etsy was not fitting in with my day! So now I blog and do more advertising than I used to.

Confetti Soapsicle : $8.00

What is the best part of running your own business?

Making my own hours for sure. And doing whatever I want! I was in the corporate apparel world for 10 years so I’m glad to be independent now.

and the worst?

The stress of not knowing how much profit I’ll be bringing home! Ugh!

You create so many wonderful pieces. Where does your inspiration come from?

I am inspired by many things, but mostly by images I find online and in magazines. I love fashion trends, interior design, the food network, and flickr!

Who is your favorite indie designer?

Oooooh…. tough question! Gosh, I can’t pick one. I love many designers for all different things they do. But here are a few: A Little Hut, Stoopid Girl, Pukashell Creative, Bird Nerd, Everyday is a Holiday, Kup Kup, My Paper Crane, Orange Peel Enamel, and Rik Rak Creations. There are many more! I hate to leave anyone out!

Nilla Sammie Soapsicle : $8.00

What was your most recent indie buy?

I got some awesome custom package tags letterpressed by Joie Studio for my new line called The Soap Lab. Her work really added the elegance I wanted!

What music/books/magazines are you into right now?

Domino Magazine. I love when I get a new one!!

What advice would you give to other designers that are just starting out?

Try lots of things when it comes to selling and advertising. The more you experiment, the more you’ll find the people who are really attracted to what you make. And follow your heart! Make what you love!

Candy Carousel Soapsicle : $8.00

Do you have any new projects on the horizon?

Yes, I’m writing a soapmaking tutorial book which will be published next fall, and I just launched The Soap Lab at www.thesoaplab.blogspot.com which will have my most progressive and innovative soap designs ever! Definitely different than my Soapylove Soapsicles - but don’t worry, I have lots of new styles coming up there, too!

www.soapylove.com

How did you get your start?

Artistically speaking, it started when I was very young. My mom gave me a starter sewing machine and let me tear through fabric scraps and my dad had me painting Yosemite waterfalls I’d seen during a family trip on the backs of paper shopping bags. Creativity was always encouraged and when I said I’d decided to study Art in college they didn’t even bat an eye (at least not in front of me!) Jewelry-wise, it was simple. I was looking for a part time job and was hired to help another independent designer make her jewelry. She taught me the very basics of wire wrapping.

Kelia Necklace : $88.00

Do you have any formal training?

My degree is in Art Studio, but I have no formal training in jewelry design or production. Our classes were centered more around fine art- photography, sculpture, printmaking and even papermaking and it was all very conceptual based. I would love to take a metalsmithing class and a class on textiles.

When and why did you create your business?

My first sale was to a couple Cirque Du Soleil members when I was working in their wardrobe department in Boston in 2004. Making jewelry was more of a hobby at that time and I hadn’t really considered turning it into a full time job but they saw me wearing the pieces and wanted to purchase a few. After I returned to California, I worked a couple of different jobs, still making jewelry on the side, but what I really wanted to do was work for myself. I quit my job in Aug. 2006, picked up a few stores and got my business license in March of 2007.

Has it changed at all since you began? How?

The line itself has changed. I’ve developed more of a style, learning to edit and create a story and link between pieces. Creatively, my mind is all over the place and it has taken time to learn how to focus. I feel I’m still developing the line and I see it continuing to evolve and hopefully push the envelope more towards art, verses fashion.

I would add that what hasn’t changed is that I still produce all the jewelry myself and that is a question I get asked often. That will probably be the last aspect I let go of and right now I can’t see ever letting go of that completely. It is important to me that I produce the pieces not just because I like having complete control over the quality and how precise they are, but because I wouldn’t want to buy a painting from someone who had their assistant paint it. Maybe it comes from my background in fine art, but in any case I’m hoping that is something that won’t change for quite some time.

What is the best part of running your own business?

There is a different type of motivation when you are running your own business verses working for someone else. I want to do well in both situations but when I work for myself the motivation is rooted someplace else- it’s more personal and so the payoff has been more rewarding. Having control and flexibility are more obvious bonuses as well.

Eva Multi Wire Wrap Bracelet : $64.00

and the worst?

I think many independent designers will say the uncertainty of how much your paycheck will be at the end of the month, and I agree with that, but I would say the emotional aspects are probably even more taxing. I never anticipated starting and running a business would be such an emotional roller coaster. One minute you are down and bruised by some sort of rejection or lack of sales and then the next you are on the biggest high because a store calls and places your largest order yet. It’s like being involved in some sort of tumultuous relationship but I have learned to recognize that and remember that when there is a low point, if I am just patient, a high point is normally just around the corner.

You create so many wonderful pieces. Where does your inspiration come from?

The materials themselves. It always starts with the physical pieces in front of me. I cannot draw a piece and then create it, I have to have the elements in front of me. Sometimes it’s a certain stone, or a new finding, that I’ll see and usually that is the initial spark. One tiny brass piece or single stone can be the catalyst for an entire design concept. This is why you will find me wandering gems shows looking lost and dazed- it’s because I normally don’t know exactly what I am looking for, but when I see it things start to come together. From there, I’ll sit at my table where it becomes more about the process than the actual materials.

Who is your favorite indie designer?

That is a very difficult question for me. There is a lot of interesting work out there and I enjoy work that walks the line between art and fashion. I am not great with remembering names, but I know it when I see it.
I do have an international artist that I love – Takashi Murakami. I saw his work in New York City and it really was a interesting integration of low art and high art. Visually, it was very, for lack of a better word, shiny and colorful and approachable. I actually think I’m prone to design jewelry with these same properties- I gravitate towards sparkle and colors that are bright and bold, yet the jewelry is very wearable on an everyday basis.

What was your most recent indie buy?

Most recently, I bought a couple handmade woodwork pieces from www.reddogwoodworks.com which is actually my brother’s company. He does mostly commercial work but on the side he focuses on designing artistic yet functional one of a kind pieces, usually for the home such as cutting/serving boards or small tables. I bought a couple wine holders as gifts. What’s amazing is that the wood is not stained so it is purely the natural color of the different woods used that create a such a visual impact.

Yosemite Ring : $56.00

What one thing couldn’t you live without?

My favorite meal- Yogurt, berries and granola and my Chai M.A.C. lipgloss.

What will you be wearing come summer?

I live in San Diego, so what ‘I will be wearing come summer’ is really not much different from what I wear the rest of the year. I’d like to wear more dresses and maybe try harder to branch out from flip flops. However, with the beach being where we spend many of our summer weekends, I might have to wait until Fall to branch out on those shoes….

What music/books/magazines are you into right now?

I’m in the middle of the book, Craft Inc. which is about turning your craft into a business. Even though I’ve already turned my craft into a business it has a lot of useful information and I’m always learning more about the business side of this work. I listen to a variety of music including Coldplay, Rachel Yamagata, Regina Spektor & Death Cab for Cutie and I like to and flip through any fashion or shopping magazine and often read my fiance’s New York Magazine.

You’ve been very successful at selling your designs online, what advice would you give to other designers that are just starting out?

There are two things- First, there is this idea, and understandably so, that as a ‘designer’ you will be designing all day. This couldn’t be further from the truth. I spend a very small percentage of time designing. Most of my time is spent selling, invoicing, logging receipts, bookkeeping, researching, ordering supplies and producing the orders… On top of a million other little things- none which are actually designing. So if you expect to just be designing all day, you might want to consider working for someone else who is simply looking for a designer.

Second- There is a very happy medium between taking small steps and huge leaps. Take too small of steps and you aren’t going to go anywhere, take too huge of a leap and you might fall flat on your face. Find that place in between and be patient.

M.E. Earrings : $72.00

Where do you hope you/your business will be in 5 years?

I would love to have the jewelry selling more widespread across the country on a consistent basis and be maintaining solid relationships with stores where the jewelry does very well and has excellent sell- through. I would also like to see the line evolve, both as a jewelry line but also branch into some other aspect of fashion or art. I have no idea what direction it would actually go but I have a thousand ideas. Jewelry is an extremely competitive and concentrated field. I’d like to add to the line with something that is fresh and maybe not quite as saturated of a field.

Do you have any new projects on the horizon?

I’m in the final stages of the new collection which will be offered to stores mid-July and on the website sometime in August. I am always dreaming up new projects, but currently the ‘project’ that is taking priority is planning my wedding!

What’s the best piece of advice you’ve ever received regarding your business?

My father always said- “find something you enjoy doing and figure out a way to make money doing it.” This might not be specific to my business but more relating to life in general. It has given me the mindset to think outside of the box and venture away from the 9-5 world. In taking that path, you might actually be working 12 hour days, juggling 10 tasks at once and having the occasional panic attack when something goes wrong and you are the only person you can turn to, but in the end you basically enjoy your day to day life and that is really what is most important.

Site: www.moushart.com

How did you get your start?

I have always made art. Its in my blood. I don’t think I could live if I stopped making art. It would like if I stopped breathing.

Do you have any formal training?

I attended Mt Wachusett community college for two years and studied fine arts. The I went on to get my Bachelors of illustration from the Savannah collage of art and design.

When and why did you create your business?

I started my shop A rabbit girl in February 2008. I wanted to see if I could do well selling online. I would love to be able to make it my full time work.

Has it changed at all since you began? How?

It has only been a few months. So its hard to say. Though its been a little slower this month than last month.

What is the best part of running your own business?

The best part of running my own business is that I have control over my work. I set the prices and I collect the money. I decide what my work should look like. etc.

and the worst?

The worst to date is when things break I am the one who has to fix them. My large printer broke recently

You create so many wonderful pieces. Where does your inspiration come from?

I have been inspired by other artists as well as books and movies and television shows. My mind is very impressionable. Things I see leave there imprint on it. These things get translated to my works.

Who is your favorite indie designer?

I have several favorites.

VintagebyCrystal.etsy.com, magicjelly.etsy.com, aminytray.etsy.com, theblackaple.etsy.com. Thats just a few of them.

What was your most recent indie buy?

Lets see, I ordered 3 wonderful huge delicious candy apples from DoubleDippedSweets.etsy.com for my husbands farther’s day gift. They were so large we have been cutting one up each evening after dinner to share between 3 of us.

What one thing couldn’t you live without?

A heart. In so many ways.

What will you be wearing come summer?

powdered wigs, hoop skirts, white gloves, petticoats, lace up boots, parasols, the usual

What music/books/magazines are you into right now?

Music- Gram Rabbit, The Ramone’s. Tom Waits, Tapes n tapes, Rasputina, Leonard Cohen, Nick Cave and so many more. Books- Hannible rising, anything by Neil Gaimen, anything by Chuck Phalaniuk, Glass castles, Fabels (graphic novels by Bill Wellingham), Perfume, Wicked again there are too many to list Magazines Wired, National geographic, Juxtapose, Family fun (the articles in Family fun make me tear up. I am unsure why.)

You’ve been very successful at selling your designs online, what advice would you give to other designers that are just starting out?

Have patience with yourself and others, Good communication is a must in any life endeavor, be professional (know what not to say and when not to say it. Online this is equal to knowing when to not post an opinion) think about what you say and how you say it to others. Don’t jump to conclusions, work hard to get what you want (the world owes you nothing), don’t waste time, take pride in your work, take pride in yourself, being positive and polite goes a long way.

Where do you hope you/your business will be in 5 years?

I hope to be selling at least ten items daily. I hope to be able to sustain myself and my family on my shop business. I hope to be happy doing this.

Do you have any new projects on the horizon?

I have a book out and I was just asked to do a collaboration with a fellow etsian babybisou.etsy.com. It will be for the Bubble NYC trade show Aug 2,3,4. The Bubble is an upscale baby and children’s trade show in Manhattan.

What’s the best piece of advice you’ve ever received regarding your business?

Keep doing what your doing.

How did you get your start?

I worked in magazine publishing for years and was miserable but like so many people I didn’t know what else to do. I went to a lecture on color psychology and it blew me away. I was so fascinated by it. So, I quit my job and started taking courses in color psychology, color theory and design. My goal was to become a color consultant, advising clients on the appropriate color schemes for their logos, products etc. The color exercises for my classes involved painting with gouache and I discovered that I have a pretty steady hand for painting small details. And…I was hooked.

Do you have any formal training?

No, just the courses mentioned above.

When and why did you create your business?

I started painting in 2002 but I was still doing some publishing consulting on the side. I’ve been a full-time artist for about two years and have never regretted leaving the publishing world. My time is my own now and I absolutely love what I do.
Has it changed at all since you began? How?

When I first started I thought the only way to sell art was in a gallery. But the online art world has really taken off. And it’s much better for artists. We can keep the prices reasonable and not have to depend on getting into a gallery to show our work. And we can reach a lot more people. But I do work with great galleries too. So, having both is good.

What is the best part of running your own business?

Being in control of my own time. Sometimes this is a downside because I’m easily distracted but when I think back to those 9-5 days in that beige office and where I am now, it always makes me smile.

and the worst?

Probably the business part of it and not knowing exactly how much money is coming in from month to month. That part is still new for me and I’m still adjusting.

You create so many wonderful pieces. Where does your inspiration come from?

I’ve always loved art and design with hidden or unexpected details. I try to do that in my own work.

Who is your favorite indie designer?

I love the artist Luke Chueh. Some of his work is very dark but it’s also cute and I love that combination.

What was your most recent indie buy?

I bought a piece from artist Walt Hall for my son Sam’s room. He’s only 10-months-old but I’ve bought several pieces for him. It makes me happy.

What one thing couldn’t you live without?

Nothing really comes to mind. I only need my family and friends.

What will you be wearing come summer?

Well, now that I have a baby I feel pretty good if I can just manage to take a shower so hopefully my clothes will at least be clean!

What music/books/magazines are you into right now?

I don’t have much time to read but I’ll buy Juxtapoz or Domino if I pass a newsstand. I usually have my iTunes on “Party Shuffle” but in heavy rotation are Calexico, Bright Eyes, Gorillaz, Sean Hayes and Radiohead to name a few.

You’ve been very successful at selling your designs online, what advice would you give to other designers that are just starting out?

I got this advice from someone else but it’s so true. You have to have your eggs in many baskets. Even if they are small baskets. It all adds up!

Where do you hope you/your business will be in 5 years?

I hope I still love what I do and I hope my work keeps changing and is still challenging to me.

Do you have any new projects on the horizon?

I’m painting now for a show at Lab 101 in Los Angeles in September. And I’m getting ready to launch my large 13″ x 19″ flat prints and prints on wood.

What’s the best piece of advice you’ve ever received regarding your business?

When I first started out and was showing my work to galleries I was told by one gallery owner that I had to have an MFA to show in L.A. It was upsetting at the time but my amazing friends reminded me that it was just one person’s opinion from one gallery and to keep putting myself out there. And I did.

Site: www.melissamoss.etsy.com + www.melissamossart.com

This week our indie interview is with Cara Lyndon. She creates truly unique jewelry using vintage celluloid, vintage glass, and vintage enamel. Check out her site at www.caralyndon.com!

Do you have any formal training?

No, I learned a few basic tricks from books and got over my fear of asking for help at local bead shops.

When and why did you create your business?

8 years ago, I had $100 given to me for a b- day gift and I wanted to use it to by supporting materials so that I could re-create my grandmothers costume jewelry into something I wanted to wear, others started commenting on my unique style and I decided hey I could earn a few extra bucks doing this, I had no Idea it would turn into a full fledge business.

Has it changed at all since you began? How?

Yes, there is a whole movement of crafters turned small business owners now its a culture with more and more cities starting to have there own events to show off the otherwise hidden creative talent.

What is the best part of running your own business?

I love the freedom to choose my schedule as-well as use my business as a personal practice in pushing through my fears.

and the worst?

The pressure, Its all me……If I choose a bad move its on my shoulders

You create so many wonderful pieces. Where does your inspiration come from?

Nana B, My great grandmothers jewelry and style

Who is your favorite indie designer?

I think Rebe is very talented and I like her style, she continues to produce original items.

What was your most recent indie buy?

I bought a few prints from jaime zollars she is seriously talented and I find a lot of depth to her work

What one thing couldn’t you live without?

Color

What will you be wearing come summer?

Dresses, Ive been trying to break myself into skirts for a long time and I just now figured it out…I’m meant more for dresses, I’m hoping to pick up some super cute items at the SF Chillin’ show.

What music/books/magazines are you into right now?

Books on tape…Love them!…I otherwise have no time to read…i flip through magazines in waiting rooms but thats about it.

You’ve been very successful at selling your designs online, what advice would you give to other designers that are just starting out?

Start small, don’t undersell yourself, talk about what excites you about your designs to others and for goodness sakes be original!

Where do you hope you/your business will be in 5 years?

Completely reinvented

Do you have any new projects on the horizon?

Projects no, ideas for new designs…tons…..I’m in that phase of the creative cycle at the moment where they are just flowing out of me

What’s the best piece of advice you’ve ever received regarding your business?

Listen to your gut, it saved me from a few expensive ventures that looked really incredible at the time but something in my gut said no, It has been right over and over.

How did you get your start?

I slowly stumbled into it. I painted because I loved to do it and was encouraged to see strangers loving my work too! I just kept exploring and painting till I developed a strong body of work in a couple of series. I then started showing anywhere that was looking for artists – coffee shops, wine bars, restaurants. Sometimes I had two or three shows up at a time, but it started getting my name out there. After doing that for a year, I had places contacting me to ask for shows instead of me looking for them, which felt amazing! I built a website, opened an Etsy shop online and began getting contacted for shows across the country. Right now, I’m focused on increasing my direct sales and getting more boutique shops/galleries to stock my work.

Do you have any formal training?

I am self-taught.

When and why did you create your business?

This is kind of a random path into the field – I actually studied management and finance in college with the goal of working for a non-profit. My hobbies at the time were all creative – I’ve always loved sewing, drawing, woodworking. After graduating I worked for a short time at a small non-profit and became frustrated with how things were run and had the moment of realizing this was not something I wanted to do for the long term. I quit and eventually got a job at an art supply store in Portland where I had more free time to figure out what I wanted to do. After being there for three years, I left with an amazing education of materials and supplies. I had recently started painting and selling a couple of paintings on the side – the first painting I sold (out of a window in the art supply store) I was so excited that someone would actually spend money on one of my paintings, that I packaged up the wrong painting in my giddiness! The woman came back the next day with the painting and pointed out my mistake.

At this point, I was enjoying painting and selling a couple of paintings on the side, but still did not want to end up doing painting full time. I knew that running my own business would be hard and time consuming and thought trying to have consistent art sales to financially make it would be too hard. I took a part time job in an office with the plan of painting part time. After a year, I began showing more and having online sales and shops pick up my work, sales did become consistent and I eventually had to leave the office job if I was going to keep up. Since then I have been painting full time and my business has grown enough that my husband recently left his job to take over some of the business aspects so I can keep up with the painting. When I look back, I’m doing something I never would have imagined possible and feel really blessed that I can be doing something that I love for a living.

Has it changed at all since you began?

I don’t think it really changed in the broader view – I personally have had a lot of changes as my business keeps growing and I get to try out new things.

What is the best part of running your own business?

The best part is getting to paint for a living and have people like what I do! I love getting emails from people all over the world responding to my work. And right now, business is successful enough that my husband is working for me part time doing some of the ‘business’ aspects of my job. We love to be able to work together and are excited to both be around to raise our little girl who is due this August!

and the worst?

The worst might be that I miss working with people and interacting more. Painting can be a lonely job. I know I’ve been working too long by myself when I go out for coffee and have trouble speaking to order! Some times I get overwhelmed by all the little things to do – shipping, invoicing, marketing, bookkeeping, buying supplies, emailing – on top of painting. It has really helped to have my husband take over some of those things to allow me more time to paint.

You create so many wonderful pieces. Where does your inspiration come from?

My art, mainly the mixed media series, comes from simple images inspired by sweet moments or glimpses. I like to paint things that seem a bit lonely and peaceful – a single bird on a wire, a random paper airplane floating above an abstracted field of flowers. I am inspired by color and simple shapes and patterns – especially circles! Circles show up all the time in all of my series – I’m kind of obsessed with them.

Who is your favorite indie designer?

Right now I love, love the paintings by Amanda Blake. She does the most beautiful oil paintings of people. You can see her work at her blog www.amandablakeart.blogspot.com. Sigh.

What was your most recent indie buy?

I just got a necklace and pair of earrings from Portland artist Melissa Stiles of Stubborn Works Jewelry. I haven’t been about to stop wearing them – they are so pretty!

What one thing couldn’t you live without?

Some paint, paper or wood, and a bit of inspiration.

What will you be wearing come summer?

You’ll find me in lots of dresses – cute pregnant lady dresses – as I’ll be very, very pregnant this summer!

What music/books/magazines are you into right now?

I’ve been getting into sewing a lot lately – making cute little clothes for our upcoming baby. It’s amazing how cute everything is when it is so tiny! I’ve been reading sewing/craft books and magazines for inspiration. Some of them on my list: The New Crewel: Exquisite Designs in Contemporary Embroidery by Katherine Shaughnessy, Bend the Rules Sewing by Amy Karol, Last Minute Fabric Gifts by Cynthia Treen. I’ve also have been reading through Charles Dickens books, my favorite being Bleak House and David Copperfield (so far!). The magazines you’ll usually find me reading are the New Yorker, Craft, Make, and ReadyMade.

You’ve been very successful at selling your designs online, what advice would you give to other designers that are just starting out?

Make sure you really love what you do and be ready to work really hard to make it happen. Find out about events, art shows in your area that you can do without quitting your day job. Get connected to other artists. Take the time to develop as an artist before putting on the pressure of having to make a living on your work. Create what you really love rather than what you think will sell – you’ll be much happier! Then start promoting yourself - you must have a website for people to take you seriously. I think you also need endurance to be creating enough and a good business sense to market yourself and keep good records. I’m sure there are lots of ways to ‘make it’ in the art field, but these characteristics have helped get me where I am today.

Where do you hope you/your business will be in 5 years?

I hope it will still be growing in 5 years and will still be exciting! I hope to have a studio outside of my home by then, too.

Do you have any new projects on the horizon?

My husband and I are looking into starting a children’s line of screen printed clothing with some of my designs. We are still researching, but I think it would be fun!

What’s the best piece of advice you’ve ever received regarding your business?

Don’t be afraid to take risks – it’s the only way to grow your business.

Sites: www.rachelannaustin.com + rachelaustin.etsy.com

How did you get your start?

it was kinda by accident. i made myself a tote bag with a drawing from one of my photos on it. i posted it in my blog and everyone really seemed to love it. so i made a few more and started selling them at a local shop. i think this was fall of 2002. i didn’t start making jewelry until the summer of 2005. that was also by accident. i purchased a bunch of really cool flower beads online that i was going to make into a necklace for my mom. again, i posted them on my blog, and got a lot of good reactions. so i started making more. i called them the Juxtapose Necklaces. and they are still my number one seller to date.

Do you have any formal training?

i do not have any formal training. i originally was going to school for photography.

Has your business changed at all since you began? How?

yes, i started out making bags, then i started making jewelry and didn’t make the bags as much. then i started casting my own plastic pieces. and now i make one of a kind necklaces, hand cast plastic jewelry and zipper pouches.

What is the best part of running your own business?

i love creating. its like therapy for me, its very calming. and i love that i am able to do something that i love for a living. i can pretty much set my own hours, though i wont lie, i work a lot more than i should or expect. i also love all the amazing people i’ve met along the way and all the cool places i get to visit while doing craft shows. i pretty much love all aspects of my business… i even love packing up orders!

and the worst?

the stress around the holidays and the fact that i actually don’t get out much during that time. during the holiday season people don’t seem to realize that i am one person running every aspect of my business.

You create so many wonderful pieces. Where does your inspiration come from?

my most important inspirations would be my mom and sisters. while thinking up new designs or deciding on color schemes, i’ll think to myself “would Ashley wear this, or Cori or Mom?”. they are all very unique, and each of them has different taste. i’m basically designing for a 13 yr old, a 21 yr old, and my mom. i only lately started designing for myself, and an example of that would be my new laser cut acrylic pieces.

Who is your favorite indie designer?

my most favorite, and the one who i own way too many pieces from would be Heidi Kenney of My Paper Crane. i love fun and colorful items, and even more, i love toys. i now own over 30 of her plush toys, a few being quite large. also, she is seriously the nicest person i’ve met through all of this.

What was your most recent indie buy?

this isnt normal, but my mailbox was actually very stuffed today with both purchases and trades from Etsy… here’s a few… a ‘Milk and Bread Pendant’ from melaniefavreau.etsy.com, some very awesome figurines from therunnybunny.etsy.com, a ‘Quadrapus Necklace’ from marmar.etsy.com, a ‘Silica Gel Pillow’ from rummage.etsy.com, and a ‘Friends Mobile’ from spindesigns.etsy.com.

What one thing couldn’t you live without?

im totally going to get made fun of for this, but i would have to say my Nintendo DS. i love it, and currently i’m “playing” a game thats teaching me French!

What music/books/magazines are you into right now?

again, i feel weird writing this… but i listen to a lot of punk and hardcore music. currently looping on my play list is Murder City Devils - Empty Bottles Broken Hearts, Gogol Bordello - Gypsy Punks: Underdog World Strike, Bane - Give Blood. and my favorite magazines are Craft: Magazine, ReadyMade and Lucky.

You’ve been very successful at selling your designs online, what advice would you give to other designers that are just starting out?

hmm, i guess promote yourself well. i try out a lot of different advertising opportunities, i sometimes submit items to the Sampler, i contact blogs when i have what i think is a cool neat design, and anything else like that. sometimes i cant remember how i did it.

Where do you hope you/your business will be in 5 years?

my goal is to actually open up a brick and mortar shop of my own. its actually already in the making. it was my goal before i even started Art School Dropout. and as for Art School Dropout, i just hope im doing as well as i am now and im still enjoying myself.

Do you have any new projects on the horizon?

the only new project i’m working on now is a tote bag version of my embroidered pouches. i wish i had more time to devote to new items, its just been too crazy around here as of late.

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